One such task our journalism ad class has so kindly deemed us to fulfill was to create a social media campaign that would incorporate the idea of deterring negative fan behavior.
The great thing about social media is that you can reach everybody. The bad thing about social media is that not everyone wants to be reached. It has to benefit the intended audience in some way, or it is winged out the door and never thought of again.
So we decided to beef up the concept. Why not design a ridiculous video clip and mention our social media outlets at the end of it? So we did. We made fools out of ourselves, and documented it on camera, all in the name of gathering a following on Facebook and Twitter. This will allow us to continually promote the necessity of positive fan behavior at WVU.
We hope that these video creations will spark some curiosity and have people start following @DIGWV for inspiration to act more respectful throughout WVU. Cause it’s DIGNITY! C’Mon!
Wait to see the commercials and footage floating around soon.